News is a fight between David and Goliath, though David
doesn’t always win.
Local and National news organizations are competing for the
same people.
The way to find out what the public is reading and how are
getting their news is simple. Ask
them. Find the local perspective.
The town of Middletown, Conn., became the subject for this
investigation. Middletown has its own
local news source … The Middletown Press.
The Journal Register Company publishes the newspaper. It is one of three daily papers Journal
Register Company owns in the state.
From looking at the Middletown Press’ website, at an initial
glance, the majority of the content involves Middletown or its residents. This raises the question of whether or not
the Press is too localized for its readers.
Janet Maune has been a Middletown resident for more than 20
years. Since moving from Windsor, Conn.,
Maune feels as if she is a well-informed citizen.
When asked where she gets local news, she said, “I usually
get it from the TV, though the Middletown patch will post things right away and
send you emails going you instant information.”
Television and even the local patch website, but no mention
of The Middletown Press.
There are now countless ways to get informed about the
news. In Janet’s case, the local
newspaper is not her go-to.
“I know about The Middletown Press, its just that getting
the news from other sources is easier.”
According to a study by The Pew Research Center’s Project
for Excellence in Journalism, from 2005-2011, the amount of print advertising
revenue has fallen by more than 50 percent.
Based on that trend, newspapers are on the down and out
slide. With television news networks and
the series of patch websites, The
Middletown Press could find itself without an audience.
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